John Weathington, President & CEO of Excellent Management Systems, Inc.
  • John Weathington
    John Weathington

    Top companies seek out John's expert insights, including: Visa, Paypal, Cisco, Hewlett-Packard, Dell, Sun Microsystems, HDS, Silicon Graphics, MCI, and CBS Interactive.

  • Behavioral Science
    Behavioral Science

    "I find it fantastic how I can just throw you into almost anything and you use your knowledge of process and technical organizations to do the job well." --Jennifer Selby Long, Owner, Selby Group

  • Relationship Strategy
    Relationship Strategy

    "John has been a pleasure to work with on the board and in the Executive Committee. The more I’ve gotten to know John, the more I appreciate his skills." --Brett LaDove, Past President, Institute of Management Consultants

  • Customer Loyalty
    Customer Loyalty

    John helped Visa evolve its cardmember loyalty platform to enhance credit market adoption and attract large financial institutions to its loyalty offerings.

  • Big Data Analytics
    Big Data Analytics

    "We appreciate your ability to quickly model the client’s landscape, and provide insightful data investigation, discovery, and statistical analysis." --Michael F. Mason, Partner, Hogan and Hartson

Measure actual customer behavior using big data analytics

August 22, 2013

Behavior:
: New article published for TechRepublic: "Measure actual customer behavior using big data analytics" In it, I talk about upgrading your consumer behavior measurement system, using big data analytics.

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Use big data analytics to identify and retain your best customers

July 30, 2013

Loyalty
: New article published for TechRepublic: "Use big data analytics to identify and retain your best customers" In it, I talk about how to build a strategy based on customer relationships, using big data analytics.

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Use Big Data for marketing accountability

June 26, 2013

ROMI
: New article published for TechRepublic: "Use Big Data for marketing accountability" In it, I talk about the three perspectives marketing managers should take when using big data for marketing accountability or Return on Marketing Investment (ROMI).

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Double-down on your Big Data resources

June 13, 2013

Double-Down
: New article published for TechRepublic: "Double-down on your Big Data resources" In it, I discuss doubling your data scientists for maximum return on investment.

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The Big Data magic act

June 4, 2013

Magic
: New article published for TechRepublic: "The Big Data magic act" In it, I discuss the important strategic concept of causal ambiguity: using Big Data to keep the competition guessing.

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With Big Data, what’s better–qualities or quantities?

May 15, 2013

Research
: New article published for TechRepublic: "With Big Data, what’s better–qualities or quantities?" In it, I discuss the importance of aligning research method with your Big Data strategy.

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